1. The benefits and the costs of making this move will be impactful as the company here has focused on strategic management after unveiling a completely new organizational structure. Making a sudden change can affect the productivity of the company as well. The benefits will be less as there will be variety of services for attracting stakeholders. The sales revenue can be reduced and this will be the long-run risks of this change. The benefits do not outweigh the costs as the transitions received several criticisms as the core markets and core competencies of Google and Alphabet are different.